Sevenly Climbing Uphill for a Worthy Purpose
People Matter. Two very simple words in front of a very audacious mission: To encourage a generation toward generosity. That was our founding ideal. And Sevenly has done that, donating millions of dollars to causes we cared about, earning accolades and spreading the word about the incredible work that amazing non-profits do day after day.
But in a past chapter of our story, we failed to uphold our promises. As we shared candidly with you in our blog post on May 20 of this year, troubles began with unplanned turbulence in our social marketing model that resulted in us spending too much on behalf of our charity campaigns, and culminated in an almost fatal management team debacle when an effort to enhance our supply chain and customer fulfillment process broke both systems. During that chapter of Sevenly’s story, which formally ended in June, thousands of customers received late orders (some are still waiting), and some of our non-profit partners received partial or delayed pledge payments. We communicated our deep regret about this failure publicly – by email, through blog posts, and across our social media platforms.
Sevenly committed to marking the end of an Old Era and the beginning of a New. We humbled ourselves, shut down the website, let all employees go, and restarted with an entirely new team and a core of passionate volunteers. We recognized that it would be a steep hill to climb, but believed it was a hill worth climbing – because, failings notwithstanding, we saw people and partners rally to the effort in ways that stunned us.
Here’s What We Did:
- We teamed up with a new fulfillment partner — a benefit corporation that will increase transparency and accountability and at the same time return us to the legendary service standards Sevenly was known for, including 7-day service of orders and monthly payments to our non-profit partners. Our raving fans are back (and some of them were raging fans when we started the re-launch!). : )
- We activated a new customer service email portal (at email@example.com) to help expedite any backlog orders, and are nearly through the queue!
- We committed to make arrangements with any past campaign partners who have not received their donation in full, and to report our progress.
These moves are all designed to restore Sevenly to the original promise of its important brand and mission. Our team is fully intent on redeeming the good work that was done, and repairing what was broken for a time. Most would have given up. We will fight on as best we can, though imperfectly – for our customers, for our non-profit partners, and for all who are stakeholders in our founding mission.
Here’s What You’ve Done
You are the reason we’ll stay at it. Your grace and your support are the reasons that Sevenly has been able to resume its work, getting back to the basics of putting others first.
- Thanks to you, we are getting daily encouragement to stay at it. Thanks for your notes: they give us energy we need to resume our role as a flagship brand in the #advocacyapparel movement.
- Thanks to you, we are nearly through the queue of backlog order requests! (If you know anyone with a backlog order, have them contact us at firstname.lastname@example.org please.)
- Thanks to you, we are on course to have all pledges to our non-profit partners paid by the end of this year!
So, thanks. And, as atypical as it is for a company (or people) to do this nowadays, we ask that you please forgive us for what has happened. It’s easy to shift blame, especially about problems you did not yourself create. Our team is not doing that. We’re owning it, and making progress every day to make it right. For the literally hundreds of thousands of you who have endured with us – who want to help us pick up the Sevenly flag and run it up the hill again – well, we’re grateful.
Let’s make it happen! Please consider joining with us in our campaigns this holiday.