Sevenly + NEDA = More Body Positivity!
In an effort to better serve its customers and deepen its brand ethos, Sevenly has partnered with (and is learning from) the amazing staff, volunteers and constituents of the National Eating Disorders Association.
NEDA is a non-profit organization devoted to supporting individuals and families affected by eating disorders. Through their programs and services, NEDA raises awareness, builds communities of support and recovery, funds research, and puts life-saving resources into the hands of those in need.
As a leading fashion brand serving customers in more than 110 countries, Sevenly's learning from NEDA prompted the company to change its change supply chain, its marketing, its product presentation and its modeling to better reflect a healthier view of body diversity and positivity -- and to help other people and other companies commit to the same.
"NEDA's work has impacted our employee families, and reaches millions of people each year with life-saving resources," said Jim Van Eerden, Sevenly's founder. "A Facebook test campaign with the NEDA community earlier this year made us aware that we were not applying principles that NEDA is championing. We listened, we learned, and we committed to do better."
Sevenly started by adopting new standards with suppliers to offer a wider range of body-friendly sizes and styles in its signature apparel lines. The company changed its portfolio of models to better reflect the diversity of the people the brand serves and supports. And Sevenly merchandisers are now working on new kinds of ads and product representations that help leverage its influence to advance the themes of body diversity and body positivity.
Named by Teen Vogue as one of the top fashion brands on the planet helping the planet, executives from the brand expressed a strong desire to better reflect its "people matter" motto. Even if the change won't come easy.
"This is a great example of the fashion industry responding to the needs of consumers,” said NEDA’s CEO Claire Mysko. “Many brands pay lip service to body diversity and positivity, but Sevenly is actually making real changes in their sizing, sourcing, and advertising practices. We're grateful to Sevenly for being leaders in the fashion industry and for working with us in the fight against eating disorders.”
In partnership with NEDA, Sevenly artists created six art blocks, some simple and some complex. Each of them is designed to reflect aspirations from the NEDA constituency and to spark conversations. The art carries the the themes: Stonger than Yesterday; Beauty Is Already In You; Feel Good; You Are Worthy; Love YOU; and Have the Courage to Take the First Step, and the Courage to Carry On. Sevenly artisans also created a collection of hand-crafted cuffs and totem jewelry, and designed a mug collection.
Please join with the NEDA constituency and with Sevenly. Help change the world -- one person, one conversation, one purchase at a time, by celebrating body diversity and positivity!