Re-fashioning a culture of ethical consumerism.

Sevenly Launches NEDA Size-Inclusive Collection at POPSUGAR’s Playground

Sevenly Launches NEDA Size-Inclusive Collection at POPSUGAR’s Playground

This June, POPSUGAR launches their inaugural POPSUGAR Playground event, in celebration of Women’s Empowerment. Inspiring women like Sarah Jessica Parker, America Ferrera, Victora Bekham, Kate Hudson, Arianna Huffington, and more, speaking on topics covering health, wellness, career, womanhood, and more.

With an event so widely focused on Women’s Empowerment, Seveny is ecstatic to debut their Size-Inclusive collection in collaboration with the National Eating Disorders Association. NEDA is a non-profit organization devoted to supporting individuals and families affected by eating disorders. Through their programs and services, NEDA raises awareness, builds communities of support and recovery, funds research, and puts life-saving resources into the hands of those in need.

"POPSUGAR Playground is a place to be," Said Sevenly CEO Shaunna West, "and we're excited to be part of it!  We've commissioned epic new art on brand new apparel to try to capture the fire and spirit of this event -- and to create conversations and second looks that will last long past it!"

As a leading fashion brand serving customers in more than 110 countries, Sevenly's learning from NEDA prompted the company to change its change supply chain, its marketing, its product presentation and its modeling to better reflect a healthier view of body diversity and positivity -- and to help other people and other companies commit to the same.  

"This is a great example of the fashion industry responding to the needs of consumers,” said NEDA’s CEO Claire Mysko. “Many brands pay lip service to body diversity and positivity, but Sevenly is actually making real changes in their sizing, sourcing, and advertising practices. We're grateful to Sevenly for being leaders in the fashion industry and for working with us in the fight against eating disorders.”

Sevenly is honored to serve a broader community of empowered women, with professional cause art, promoting beauty, worth, and strength.

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Find us at booth #1427 near the POPSUGAR merchandise shop and event registration! In the meantime, shop these exclusive pieces at 20% off using the code PopSugar18. We can't wait to celebrate this incredible collaboration with you, at a weekend full of Women's Empowerment.

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