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Cosmetics, Good Beauty

What Inclusive Beauty Looks Like 2022 and Beyond

laurenab contributor
laurenab

Source: FASHION Magazine

The beauty industry is no longer exclusive to fair-skinned, cis-gendered women. Conventional beauty standards are evolving and expanding to include people of all gender identities, skin tones, religions, and sexualities.

Recently, we have seen major changes in how cosmetic products are developed and advertised for wider audiences. Together, all of these developments have shaped the beauty industry into something completely different in our year 2022.

Source: Snobette

Rihanna’s Fenty Beauty launch in 2017 was absolutely groundbreaking for the cosmetics industry and must be mentioned in the conversation about inclusive beauty. Presenting 40 unique makeup shades, it was the first cosmetics line with products for a full spectrum of skin tones that had gone underrepresented for so long.

It wasn’t just the products alone that caused such a disruption, but the campaign “Beauty For All” that came with it. The biggest beauty launch in the history of YouTube featured a diverse group of models that had never been represented in this space before.

Fenty Beauty influenced several other brands to expand their range of makeup shades. From up-and-coming cosmetic brands to established ones like Chanel and Dior, inclusion has become necessary for the success of a makeup line.

Source: DieLine Source: DieLine

Inclusive beauty also means accessible beauty. In addition to including all skin tones, there have been several innovations to make beauty products disability-friendly. Olay recently came out with a new easy-open lid on their moisturizers in an effort to include customers of all ability levels.

Another impactful development in this area was Selena Gomez’s Rare Beauty launch. Along with a wide selection of foundation shades, the entire line features packaging with rounded edges, which is important for those who have reduced dexterity.

Source: HypeBeast Source: HypeBeast

Inclusive beauty is genderless. Along with many men getting involved in skincare, like Pharrell Williams with his Humanrace brand, male cosmetics are on the rise in 2022.

We’ve seen a few developments in this area over the years, most notably YouTube makeup artist James Charles becoming the first ever “CoverBoy.” In terms of products, singer Harry Styles recently released a skincare and nail polish line for all. This year, the brand partnered with Marco Ribeiro to launch a versatile cream-based makeup palette, promoting creativity and fluidity in the space.

Source: Think with Google Source: Think with Google

All of these recent events and more have influenced the inclusive beauty trends we now see in almost every new launch and advertisement today. From diverse models to expanded product offerings, this movement has redefined what the beauty industry is and who it is for.

At the current rate, the concept of inclusive beauty is moving further away from being a temporary trend and quickly becoming the new standard. We will keep watching and hope to see an even wider demographic of people represented in the beauty industry in the coming years.

Credit: Lauren Abbott